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How we make money

The guides are free to read. This page says who pays for them, and what that money can and cannot buy.

Affiliate links

Some links on this site are affiliate links. If you follow one and go on to buy from that company, it pays us a commission. You pay the same price either way.

Affiliate links are marked where they appear, so you always know which ones they are.

Who we work with today

Nobody yet. The site has no commercial partners. When that changes, every programme will be listed here by name before any of its links appear in a guide.

What commission cannot buy

  • A place in a guide. We decide what to cover before we look at who pays.
  • A better verdict. If something is poor value, or wrong for most homes, the guide says so whether or not it earns us anything.
  • Silence. When the right answer is “don’t buy yet”, that is what we publish.

What we never do

  • Ask for your phone number, or pass your details to installers. The claim check runs in your browser and nothing you choose leaves it.
  • Take payment for writing about a company or a product.
  • Arrange loans. We explain how Warm Homes loans work, but we are not a credit broker and we earn nothing from lenders.